And this is our blog
Another new product from Apple and another product destined to make them, by anyone's standards, a truly vast income. But, just like the iPhone 4s launched only a few months ago, the 'new iPad' really is evolution rather than revolution. Both of the new products do exactly the same as their predecessor, just 'a little bit better' - there's very little in the way of ground breaking technology. Maybe we're expecting too much, or maybe, just maybe, we're starting to see the mighty Apple getting a little bit stale.
I was at a business funding seminar a couple of days ago and it got me thinking about the current business philosophy. It seems that everything to do with business at the moment is about 'high growth' - the government wants high growth businesses because it creates employment now and so, it seems, business support is really being targeted towards them - almost all current grant and funding opportunities are geared towards businesses with high growth potential. But is it the right way to go?
Ok, a confession first - I probably watch the Discovery channel too much. But of late, my viewing pleasure has been reduced somewhat by possibly the most irritating advertising currently on TV. Before and after every ad break is an operatic rendering of the phrase 'Function in an elegant form', complete with a picture of the Audi Q3.
It’s all a question of brand, I suppose. Back in the bad (good?) old days, there was no Google; search engines were pretty thin on the ground and those that were around tended to be a mass of adverts surrounding a little search box. The results of your searching efforts were variable at best – type a slightly different search term a few times and you got totally different and often irrelevant results. Back then, search was simple – SEO was a glimmer in the marketing mans eyes and websites were pretty much judged by their quantity of keywords. Then, in late 1998, a revolution happened.
Welcome, dear reader, to our blog. Home of some general ramblings about business and the world in which it exists. Sometimes funny, sometimes serious, but always worth a read (probably).
Our thoughts about the current trends and issues in business
What we're thinking about marketing - good and bad.
Things that have made us chuckle or, in some cases, spray coffee over our desk.
Posts that don't really fit anywhere else
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